Originally published for The Skinny.
Album title: Every Where Is Some Where
Artist: K. Flay
Label: Night Street / Interscope Records
Release date: 7 Apr
Just a few seconds into the opening track on K. Flay’s second album Every Where Is Some Where and you’ll know whether you want to continue listening or swiftly turn it off.
Hailing from San Francisco, alt-pop singer K. Flay has been heralded as ‘the next big thing’ by many, but it’s difficult to see why. If there’s anything to be said for the singer, it’s that she has catchy pop choruses down, but her lyrical abilities are seriously lacking.
There are several failed attempts at political commentary on Every Where Is Some Where and a lot of clichéd references to not needing drink or drugs to feel high. To top it off, all of this is sung in a squeaky, baby-voice that makes Lorde sound listenable.
There are some tolerable tracks, however. Black Wave is a noisy, grungy piece of electro-pop reminiscent of early Crystal Castles and It’s Just A Lot is a solid dark-pop tune, with some interesting harmonies and instrumentation. You Felt Right is almost good, with its cutesy dream-pop chorus but is sadly ruined by the poorly attempted rap verses, something which seems to be a recurring theme on the album.
K. Flay is definitely a Marmite artist and her alternative take on electro-pop/rock is likely to appeal to a lot of people, but unfortunately for some it will be quite difficult to stomach.
Listen to: Black Wave, It’s Just A Lot